James Dunworth

James Dunworth

James Dunworth is co-founder and chair of E-Cigarette Direct, and is on the steering committee of the Independent British Vape Trade Association (IBVTA). You can find him writing at the Ashtray Blog.

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    Comment and Opinion

    Why compliance matters for the vape industry


    A few years ago the vape industry fought hard against a complete ban on e-cigarettes. We met with whatever politicians would talk to us. We encouraged customers to write to their representatives. I appeared on TV and radio (which I hate!), reached out to media and wrote numerous articles.