All articles by James Halliwell – Page 12
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NewsLidl splashes out £78m to take lead in retailer ad spend
The discounter increased media spend by £37m, an 89% boost on 2014
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Comment & OpinionWicked Tuna: brash, flashy story of US fishermen
A little round tin is an ignominious way for the magnificent tuna fish to end its days
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Comment & OpinionLidl's Damascene advertising conversion
Lidl has adopted a sophisticated, modern multichannel approach to advertising
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Analysis & FeaturesAs BHS is saved, doesn't it just show rents are too high?
Blaming landlords isn’t fair. In fact, despite the growth of online shopping the high street is increasingly healthy
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Analysis & FeaturesThe disrupters: the best businesses shaking up grocery
Disruptive is the hottest buzzword in business. Veering out of leftfield, a disruptive business is innovative and clever
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Comment & OpinionCosting the Earth sets out Brexit's pros and cons - fast
Where Brexit increasingly resembles a convoluted route to power for disgruntled Tories, Costing the Earth delivered a dose of reality
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NewsLidl sticks with 'Lidl Surprises' for Easter ads
Campaign will incorporate TV, press, OOH, POS, digital, radio and social media
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Comment & OpinionWho's the Boss: novel employment experiment feels a bit flat
The only people unaware of what was going on were the three shortlisted applicants
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Comment & OpinionThe Brexit mood is close to hanging in the balance
If anyone in the food and drink industry does favour staying in Europe, now might be the time to come out and say it
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Comment & OpinionThe Great Sport Relief Bake Off provides food for thought
Is it strange The Great Sport Relief Bake Off features hardly any sports stars mixing up sponge?
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Comment & OpinionTesco to buy Morrisons? It doesn't need to
Dave Lewis and Tesco don’t need Morrisons even if they can have them (which they probably can’t)
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Grocer 33Aldi Lewisham: Grocer 33 store of the week
If you’re looking for an easy job then Aldi isn’t the place for you. But the company is very fair
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Analysis & FeaturesIs Aldi rattled by rivals or just setting the record straight?
A ‘misleading’ ad came under fire but does Aldi have a point in claiming the price gap is not being closed?
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NewsAldi launches aggressive new pricing ad campaign
Aldi also released data from Kantar Worldpanel this morning that said it was actually getting cheaper than rivals
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Analysis & FeaturesCan Amazon lure more than shoppers in their prime?
Bridgethorne research explored the appeal of Amazon in grocery
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Comment & OpinionSorting the Beef from the Bull: a considered food fraud take
Other food fraud scandals have been far nastier than Horsegate
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NewsCCO Barry Williams leaves Asda after eight years
Andy Murray, currently Walmart’s senior vice president of creative and customer experience, will take over the role on 15 February
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NewsIf Carlsberg did trolleys... beer brand goes electric
Carlsberg claims to have launched the best shopping trolley in the world
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Comment & OpinionSugar Free Farm: 'hardcore detox' that might provide answers
It’s the question dividing the nation: what to do about sugar?
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NewsNCR claims latest self-checkout system eases shopper stress
NCR has launched its latest self-checkout system, which it claims is a “revolution”





