Premium Irish whiskey Jameson is using St Patrick's Day to engage younger adult drinkers by returning its limited-edition silver bottle to shelf.
The bottle (rsp: £17.56), available now in the off-trade, features a stylish silver sleeve with subtle embellishment along the base and bottle neck to "add a modern twist" to the Pernod Ricard brand. It had been brought back by "popular demand", said Patrick Venning, head of marketing for Jameson.
"The limited-edition bottle has in the past proven to recruit younger adult consumers and we expect it to do the same this year."
The bottle (rsp: £17.56), available now in the off-trade, features a stylish silver sleeve with subtle embellishment along the base and bottle neck to "add a modern twist" to the Pernod Ricard brand. It had been brought back by "popular demand", said Patrick Venning, head of marketing for Jameson.
"The limited-edition bottle has in the past proven to recruit younger adult consumers and we expect it to do the same this year."
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