Tesco has this week started to stock three Jamie Oliver-branded wines after launching the chef’s branded prosecco in store in February.

The Jamie Oliver 2012 Bianco, Rosato and Rosso (rsp: £7.99) were previously only available in his Italian restaurants, but wine supplier Enotria has worked with Tesco to develop a 75cl bottle.

“This is the first restaurant wine brand to transfer from the on-trade to the off-trade,” said Enotria off-trade director Simon Bradbury.