John Barton
Comment & OpinionBrands need to be heard. But what's the right voice?
Brands have always tried to relate to their customers with copy that speaks to them…
Comment & OpinionContent marketing: image will be everything in 2015
Content marketing saw exceptional growth last year and shows no signs of slowing down in 2015…
Comment & OpinionBrands need to avoid putting virtual "rubbish" on Facebook
As David Martin of Coca-Cola defines bad content as virtual “rubbish,” Facebook warns of penalties for brands…
Comment & OpinionHashtags are only useful for brand messaging if used correctly
Turn on your TV and watch an ad for anything from frozen peas to the latest family saloon, and you will usually find a has…
Comment & OpinionBendGate, iPhone 6, Kit Kat and the lessons for social media
The excitement of the iPhone 6 and the iWatch was dampened by the leaking of private celebrity pictures…
Comment & OpinionSocial media monitoring: data needs a human touch
I have been familiar with social media monitoring since its inception…
- Comment & Opinion
Facebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
Comment & OpinionGreat digital marketing content won the World Cup this year
Which official World Cup sponsor is winning the social sharing battle? Answer: None of them…
Comment & OpinionAdidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…
Comment & OpinionInfographics can be better than words for sales pitches
Nielsen estimates that the average individual is hit with more than 3,000 brand impressions in a single day…
Comment & OpinionNative is the advertising buzzword of 2014
There is an opportunity for clever native advertising to grab attention by adding value through content…
Comment & OpinionDoes your blog work for you and your customers?
The way your customers make purchase decisions is changing…
Comment & OpinionAre you a Facebook 'like fraud' victim?
Last month, I covered the newly updated Facebook content distribution algorithm and the fall in engagement…
- Comment & Opinion
Making a good impression with Facebook
Brands can enjoy great success by following the fundamental rules of a good social strategy…