Jon Evans
Comment & OpinionHow Tesco has upped its game with Food Love Stories
The wizards at advertising agency BBH and the marketing team at Tesco have been hitting the spot again and again with their recent ads, says Jon Evans, chief customer officer at System1
Comment & OpinionWhy Cadbury’s ‘Glass and a Half in Everyone’ has cut through a year of top campaigns
It can only be a matter of time before Cadbury-a-like ads start showing up, says Jon Evans, chief customer officer at System1
Comment & OpinionTechnology can aid supply chain transparency
With technology in place to offer complete transparency, businesses will have the competitive advantage - faring better than others in the glare of public scrutiny.
Comment & OpinionIs the supply chain aligned on waste?
Two million turkeys, five million Christmas puddings and 74 million mince pies…