Kathryn Jubrail
Comment & OpinionPackaging must do more than stand out, it must help people buy
As growth gets harder grocery brands are under pressure to stand out, but the better starting point for packaging is simpler: what will help people buy, says Kathryn Jubrail, partner at Mother Design
Comment & OpinionWhy sustainable and ethical brands should aim for the mainstream
While a protest attitude might be useful in conveying a core mission, it needs to be rooted in branding that appeals to a broad demographic, says Kathryn Jubrail, MD, Mother Design