TV presenter Vernon Kay is getting into the Latin spirit as the new face of Walkers’ Doritos.
Kay, who presents Channel 4’s T4 and a weekend Radio 1 show, made his debut on Thursday (June 3) in a TV ad for new Doritos Latinos. Previous celebrities to appear in ads for the brand include model Laura Bailey and Kelly Osbourne.
Senior brand manager Corinne Prior said: “We are really excited to have Vernon on board. He is a fun and lively person for a young, irreverent brand and is the ideal face of Doritos - a sociable guy for a sociable brand.”
Doritos, which celebrates its 10th anniversary this year, has also ditched its FriendChips campaign following the end of the American sitcom Friends.