Mondelez International has secured its first UK dual sponsorship and product placement deal.

Its Kenco Millicano brand will appear in idents on Channel 4 TV show Sunday Brunch, while branded tins will appear in the kitchen that is part of the show’s set. Simon Rimmer and Tim Lovejoy will drink from branded mugs.

“This weekly presence will further establish the wholebean instant segment in coffee,” said Kenco brand manager Emad Nadim.