Cobra beer is launching its King Cobra beer in a smaller format.

The new 375ml bottle has an rsp of £2.49. It will still be a Champagne-style bottle with a cork closure and is intended as an alternative to the 750ml version, said the company.

"King Cobra has proved popular with consumers as a table beer for sharing with friends," said Simon Edwards, marketing director. "So a smaller bottle is just about offering people a choice."

King Cobra, an 8% abv lager brewed in a similar way to a Trappist ale, first went on sale in the UK in 2005 in 750ml bottles.