Not to be outdone in the great rabbit run, Nestlé is launching Kit Kat Bunny next month.

The limited-edition chocolate bar features a seasonal bunny design embossed on a Kit Kat two-finger block with the same design on-pack (rsp: 40p per 26g bar). It will appear in-store early next month.

The company had "drawn inspiration" from the success of Mars' MaltEaster bunny, said Graham Walker, Nestlé's trade communications manager, who expected it to benefit from the £25m media spend on the wider Kit Kat brand this year.

The investment is £1m more than was devoted to Kit Kat this year and the Perfect Break, Fashion Break and Music Break campaigns could be repeated "in some way", said Walker.