Kopparberg has introduced an elderflower & lime flavoured cider into the UK.

It is a popular variant in the company's Scandina­vian home market and will arrive in the UK this month, rsp £2.09.

Investing in new flavours was essential to attracting new consumers to the category, said Davin Nugent, MD of brand owner Cider of Sweden. "Introducing new flavours is vital to the long-term sustainability of the category," said Nugent. "The premium cider category is now very much a fruit cider market."