Kraft Foods has added Dairy Milk and Trident gum to the list of ‘power brands’ on which it focuses in emerging markets.
The US manufacturer has shaken up the 10-strong list in the wake of its takeover of Cadbury earlier this year.
Kraft stalwarts including Philadelphia cheese spread and Toblerone have fallen off the list, with the Halls lozenge brand another new addition from the Cadbury stable.
"The whole thing changes, of course, because we have a much richer portfolio with the Cadbury folks coming over," Kraft president Sanjay Khosla told Reuters.
According to the news agency, the 10 brands now on the power list generate more than 40% of Kraft’s $12bn revenues in emerging markets.
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