La Vie has announced the launch of Vegan Sharers Croquettes in the UK market.
The sharers are available in two variants: Ham & Cheese Croquettes (rsp: tbc/140g) and Bacon Croquettes (rsp: tbc/140g).
The Ham & Cheese line is “creamy, savoury and golden” while the Bacon variant is “smoky, crispy and packed with La Vie’s signature flavour”.
They are available in Morrisons, Ocado and Tesco with further listings confirmed for January.
The SKUs are designed to be indulgent plant-based sharers, and to meet the growing demand for flexitarian comfort food.
Both include La Vie’s patented plant-based fat technology which aims to give the same texture and satisfaction as traditional charcuterie but without animal products, nitrites or GMOs.
“We’re seeing a clear demand for plant-based options that fit naturally into social and snacking moments,” says Romain Jolivet, chief marketing officer at La Vie. “Consumers aren’t just looking for substitutes anymore – they want products that bring the same indulgence and versatility as meat, with an added feel-good factor. Croquettes do exactly that.”
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