Relaxed conversation over a glass of Leffe is the theme of a new ten-week print advertising campaign, designed to reinforce the brand's positioning as a beer to relish.

Breaking this weekend, the four executions form the third phase in a campaign built around the tagline 'Savour life, savour Leffe'. They will appear in weekend newspapers.

James Watson, marketing manager for speciality beers, said the sector was increasing sales in the UK "at a phenomenal rate," spearheaded by the success of brands such as Leffe.

"The Leffe campaign is in its third year and has contributed significantly to the brand's growth," he added.