Northern Foods claims the move would threaten smaller manufacturers and advance the interests of Samworth Brothers, which sells 55% of Melton Mowbray Pork Pies in the UK. The company makes 99% of pies made by MMPPA members, most under own label, although it also makes Dickinson & Morris. Northern Foods, which has a 25% market share, makes a mix of own label and branded, the latter mainly Pork Farm Bowyers. Its factories lie outside the area included in the application.
Northern Foods’ action follows a Judicial Review in 2004 that prompted Defra to re-examine its support for the PGI request.