Lidl news and analysis – Page 46
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Every Lidl helps, except this one
Forget mere accidental melamine contamination - one Lidl store in Sweden is in trouble for deliberately poisoning discarded food. The genius plan was hatched to stop those pesky homeless types feasting on expired lobster ready-meals and...
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Lidl store closed for food safety breach
The image of discount chain Lidl, which has been winning increasing customer support in the Irish Republic as the recession bites, has been dealt a blow by hygiene inspectors from the food safety authority.They ordered the closure of a Lidl...
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Aldi and Lidl sales in Ireland increase 15%
Shoppers in the Irish Republic are flocking to Aldi and Lidl as they struggle to cope with the deepening recession, new data has revealed. Figures from TNS show that 69% of Irish households have shopped at the two discounters in the past...
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Advertising: Home-grown values from The Co-op
We've read a lot about the competition between Lidl and Aldi but as far as advertising is concerned, it's a three-way fight in the smaller retailer sector. The Co-operative Group's investment in advertising this year isn't far behind that of its...
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Should Sainsbury’s fear the hard discounters?
While headlines suggest middle-class shoppers are flocking in their 4x4s to Aldi and Lidl, the true picture may not be so simple, reports Sarah Butler
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Advertising: Lidl sticks to its guns
Within the second-tier food retailers, Lidl and Aldi are comfortably the largest spenders, shelling out £7.3m and £8.7m respectively on advertising in the year to date.
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Asda trumps Tesco discount move
As revealed on thegrocer.co.uk (15 September), Tesco this week launched a new range of 350 discounted items in response to the recent gains made by discounters such as Aldi and Lidl. But the news was trumped yesterday when Asda signalled a major price war by slashing the cost of 5,000 items, including every product in its Smart Price range, as Asda chief executive Andy Bond said food inflation had peaked.
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Lidl and Tesco hiss and spit over ‘Trash Savers’
Tesco’s low-price offensive against discounters in the Irish Republic has turned nasty, with it and Lidl trading blows in public over product quality. Cash Savers, Tesco’s new amber and black, low price proposition, was launched with a media...
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Protests force Lidl to abandon hare sales
Lidl has withdrawn hare meat from sale in the UK following protests from customers and animal campaigners.The German discounter began a trial selling frozen hare meat in its UK stores at the end of last year, but this week said it was...
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Tesco, Lidl rapped for advert claims
The Advertising Standards Authority has upheld complaints by Argos and B&Q about claims made for non-food prices in adverts placed by Tesco and Lidl.Argos objected to a national press ad run by Tesco last Easter promoting cut-price...
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What the papers said - 12th January 2008
The Daily Telegraph reported on Tesco's secret conversion of a former warehouse into a mock German discount store. It suggested the retailer was testing ways of competing with stores such as Aldi and Lidl. According to the Daily Mail major...
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Lidl drives fresher feel with 5-a-day
Lidl aims to shed its downmarket image and reposition itself as a purveyor of healthy, fresh food. The German discounter unveiled a 'New Year New You'-themed ad campaign at the start of January. The month-long drive features a new slogan...
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Hamilton swaps Asda for Lidl
How the hell did Asda get so much publicity for favouring 22-year-old whizzkid Lewis Hamilton with a free disabled parking space at its Stevenage superstore? Or to put it another way: is it just Bogof who reckons this was a PR stunt...
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Cigarettes ditched at Lidl in Scotland
Lidl is to stop selling cigarettes in its Scottish stores in a bid to enhance its healthy credentials. From next week, tobacco will no longer be stocked in any of its 78 outlets north of the border, bringing the offer into line with the...
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Test may view discounters as ineffective competition
Attempts by Aldi, Lidl and Netto to expand could be hampered by a Competition Commission proposal to introduce a 'competition test' for new store developments. The idea, mooted in the provisional findings, would mean any proposed new...
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Lidl and Aldi buck the trend as growth in grocery slows
Discounters are emerging as big winners in a slowing grocery market, TNS Worldpanel figures show. The total market grew 4% year-on-year in the 12 weeks to 16 July compared with 6% in the 12 weeks to 17 June. However, Lidl and Aldi...
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Lidl abandons foie gras trial
Lidl has abandoned an experiment selling foie gras in some of its UK stores.It said the decision to sell the delicacy, made with the livers of force-fed ducks, was based on customer requests. But less than a year on it has been...