Lidl news and analysis – Page 41
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NewsAldi follows Lidl in poking fun at Morrisons' Match & More
Aldi has taken a leaf out of Lidl’s book by running newspaper adverts poking fun at Morrisons Match & More…
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NewsLidl unwraps its 'Little Present' Christmas TV ad
Lidl will launch its new Christmas advertising campaign on TV on Thursday. The series of ads, which launched in cinemas last weekend, are part of the £20m ‘Lidl Surprises’ campaign it introduced in September.
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Comment & OpinionLidl is catching up and even overtaking Aldi with its marketing
Lidl and Aldi are proving that the Germans have a sense of humour – and really get social media too…
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NewsLidl pokes fun at Morrisons' price-matching pledge
Lidl has poked fun at Morrisons’ price-matching pledge, announced to some fanfare on Thursday (2 October), with its latest stab at reactive advertising.
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NewsLidl unveils ‘50p challenge’ in riposte to Sainsbury’s
Lidl has responded to Sainsbury’s infamous ‘50p challenge’ poster earlier this week with a 50p challenge of its own.
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Analysis & FeaturesHow green are the discounters?
The discounters were lagging well behind in terms of eco-friendliness in 2011 but sales growth has forced them to change…
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Comment & OpinionThe Times – they are a changing
The Times isn’t keen on the discounters… but did Rachel Johnson’s critique hit the mark?
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Comment & OpinionLook who's talking: Lidl opens up
Lidl has been opening up - what a change from the past
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Comment & OpinionLidl sets out its statement of intent
Lidl has developed into a charming and compelling operator – as exemplified by a lavish four-course dinner it laid on for …
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NewsLidl sales on course to smash £4bn barrier in 2014
Lidl expects to smash the £4bn barrier in 2014, with its sales on course to rise 20%.
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NewsLidl 15% cheaper in Grocer 33 and service also impresses
Lidl has trounced its rivals in terms of price as it makes its debut as a guest retailer in this week’s Grocer 33…
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Analysis & FeaturesAldi and Lidl: how big could the discounters get?
The rapid rise of Aldi and Lidl is changing the shape of the grocery landscape. How big will they get?…
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NewsLidl insists it pays its 'fair share' of UK tax
Lidl has revealed that it paid more than £25m in UK corporation tax last year.
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NewsDiscounters replace Waitrose and Sainsbury's at top of the public opinion charts
Public opinion of Aldi and Lidl is at an all-time high, according to the results of a recent poll.
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NewsMorrisons admits own label is up to 20% more than Aldi and Lidl
Morrisons has acknowledged it is 15% to 20% more expensive than Aldi and Lidl across own label…
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NewsLidl UK’s Ronny Gottschlich ‘surprised’ by Netto return
Lidl UK MD Ronny Gottschlich has said he was “surprised” by the deal between Sainsbury’s and Netto.
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NewsPublic Health England attacks fizzy drinks in anti-sugar war
Public Health England declared there was “no reason at all” consumers should drink fizzy drinks…
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NewsLidl to create 2,500 jobs in UK expansion
Lidl is to create 2,500 new jobs as it continues to grow across the UK.
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NewsOstrich trialled by Tesco as interest grows in speciality meats
Ostrich is tipped to become a more common sight in British supermarkets as interest in the meat grows…
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Comment & OpinionAldi and Lidl are major opportunity for brands
In the Valleys what the lads mean for the props may be a discussion about forwards and backs…