Lidl news and analysis – Page 37
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NewsAsda rebuked for nappies claim after P&G complaint
The ASA ruling follows the spat earlier this year between the Pampers maker and Aldi
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NewsLidl trials baby range to rival Aldi's Mamia
The discounter will test new baby range Lidl’uns in four UK regions from September
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NewsLidl weighs up 16 Netto sites as Sainsbury's prepares sale
The closing date to make an offer for the stores is 5 August
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Comment & OpinionLidl elegantly engages with strawberry shoppers
Lidl’s #LidlSurprises campaign has – inevitable hashtag aside – provided a pleasingly fresh take on fresh food
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NewsIce Age movie licensing tie-up for Lidl
Promo will roll out to 10,000 branches across 29 countries
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NewsLidl to launch 'authenticity, provenance, quality' ads
Retailer films real-life sceptics being converted at supplier farms
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NewsLidl: Brexit won't deter UK investment
The discounter will stick to its plans for new stores, warehouses and jobs
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NewsAldi and Lidl own label boom helping UK buck downward trend
Of six European countries analysed by IRI, the UK’s own label sector was the only showing growth last year
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NewsLidl signs NFU fruit & veg pledge to strengthen supply chain
Retailer follows Aldi in committing to initiative
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NewsLidl to devote over half of next Wine Cellar promo to Iberian
The focus on Iberia follows strong growth of Lidl’s existing Spanish and Portuguese wine
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NewsLidl forced to defend banana policy as RFA marque is attacked
The retailer “cannot guarantee banana workers are being paid a fair price under Rainforest Alliance scheme”, NGO has claimed
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NewsLidl bids to drive up basket size with Stikeez Euro 2016 figures
The discounter will give out a collectable children’s football figurine for every £10 spent in store until mid-June
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NewsLidl launches first own-label manuka honey
The 227g jars are nearly £4 cheaper than the average for similar products
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NewsLidl adds luxury fruit & veg to Oaklands brand
Oaklands Selection is being rolled out as part of a relaunch of Lidl’s existing Oaklands range
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NewsLidl reaffirms British pork vow after 'disappointing' farmers
The discounter departed the National Pig Association’s ‘hundred percenters club’ in March 2016
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NewsLidl applies to open 500,000 sq ft RDC in Devon
Lidl is hoping to receive planning permission by the end of June
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NewsSainsbury's sales up 1.2% yoy as early Easter boosts sector
Grocery prices were 1.5% lower than this time a year ago
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NewsLidl splashes out £78m to take lead in retailer ad spend
The discounter increased media spend by £37m, an 89% boost on 2014
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Comment & OpinionLidl's Damascene advertising conversion
Lidl has adopted a sophisticated, modern multichannel approach to advertising
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NewsCo-op, Aldi and Lidl continue to make market share gains
Lidl’s sales grew by 18.9% and Aldi’s by 15.1% in the 12 weeks ending 28 February





