Carling is set to call time on its long-running sponsorship of football’s League Cup. Molson Coors has sponsored English football’s junior knockout competition for more than a decade via Carling and, previously, its Worthington's bitter brand.
Worldwide beer volumes at Molson Coors fell by almost 3% in the past three months, the Carling owner said yesterday. Despite the slump, price hikes meant second-quarter sales were up 5.7% to $933.6m (£569.3m). But profits for the period fell 1.2% to $231.6m.
Carling has been given a dramatic new look by brand owner Molson Coors in a bid to reinvigorate the lager market.
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