Southcorp is aiming for the high ground in the wine box market with the launch of its premium Lindemans Bin range in the format. Matthew Clark dominates the sector with the Stowells of Chelsea range which has an average price of £13.99. Sainsbury successfully entered the top end of the category last year with an own label box retailing at over £20, but Lindemans will be the first brand in this territory. Its Bin 65 Chardonnay and Bin 50 Shiraz are going on to Sainsbury's shelves this week and the Bin 45 Cabernet Sauvignon and Bin 40 Merlot are being listed by Tesco. All will retail at £19.99. {{DRINKS }}