Haribo hopes to get kids (and adults) flocking to their local shop for Pasta Basta, a foot-long chewy sweet aimed at pepping up the countline confectionery category.
Designed to be displayed upright in colour-coded shelf-ready boxes, it is available in sour apple and sour strawberry flavours (rsp: 10p each).
Pasta Basta, available to independent retailers, is supplied with 100 strips per box (with six boxes per outer). It comes on the back of a year of unprecedented innovation for Haribo, which recently launched Starlets, Strawbs, Giant Apples and Maoam Sours.