Macsween is looking to boost haggis sales ahead of Burns Night with a new ‘Burns in a box’ haggis kit.
It contains a 680g haggis and a 200g pouch of whisky cream sauce, enough to serve four. Macsween has also launched standalone 150g pouches of the sauce - marking its debut outside meat.
The box kit went into selected Waitrose stores nationwide this week (rsp: £5), and the standalone sauce went into Sainsbury’s stores in Scotland (rsp: £1).
In November, Macsween launched limited-edition venison and three-bird haggises into Selfridges. They are now also available nationwide in Waitrose and Booths, (rsp: £4 for 227g).