The relaunch of Makro own-label range Aro has kicked off with 25 products aimed at hotel, restaurant and catering customers.

Makro claims the range which includes cheese, ham, frozen veg and chicken can match, and in many cases beat, the prices of other value ranges on the market. Customers will be able to create a cooked breakfast for 63p a serving and a main meal for £1.41 using the products, it says.

The relaunch is part of a massive own-label overhaul being carried out by Makro parent company Metro Group, which announced in November plans to streamline its own-label ranges from more than 50 to just six.

"We developed the Aro range to ensure Makro continues to meet the needs of our core hotel, restaurant and catering customers, at price levels suitable to individual needs," said MD Hannes Floto.