The duo, Fred and Ernie, are aimed at stimulating trial among the brand's target audience of 10 to 15-year-olds.
Carrying the message Go mad for Maoam', the four-week campaign is running on Channels 4 and 5, Nickelodeon, Sky One, Trouble and CNX. It replaces the previous ads which starred the world in-line skating champion. A second ad is scheduled for the summer.
Maoam now has its own website offering the chance to interact with the fly characters.