Mark Dodds
Comment & OpinionThe EPR effect: how a ‘hidden tax’ is transforming drinks marketing
With such fundamental changes as EPR, brands must reconsider how to present their products, says Mark Dodds, chair of the CIM Food, Drink, and Agriculture Group
Comment & OpinionCompeting on price won’t be enough for consumers even as budgets tighten
It’s no longer possible to simply compete on price – corporate values are increasingly important, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink and Agriculture Group
Comment & OpinionFood and drink marketing professionals are failing to keep up with innovation
In the food & drink sector, skills levels have dropped, says Mark Dodds, chair of the Chartered Institute of Marketing Food, Drink & Agriculture Sector Interest Group
Comment & OpinionMarketing teams must have the right skills to avoid ‘greenwashing’
Communicating green credentials takes skill and collaboration, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group