Mark Dodds
Comment & OpinionCompeting on price won’t be enough for consumers even as budgets tighten
It’s no longer possible to simply compete on price – corporate values are increasingly important, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink and Agriculture Group
Comment & OpinionFood and drink marketing professionals are failing to keep up with innovation
In the food & drink sector, skills levels have dropped, says Mark Dodds, chair of the Chartered Institute of Marketing Food, Drink & Agriculture Sector Interest Group
Comment & OpinionMarketing teams must have the right skills to avoid ‘greenwashing’
Communicating green credentials takes skill and collaboration, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink & Agriculture Group