All Marketing articles – Page 333
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News
Food marketing claims slammed
A group of young scientists have slammed the health claims made by food companies to sell products.Their report, There Goes the Science Bit, published by the charity Sense About Science, singled out Nestlé's Ski Activ8 yoghurt, which claims...
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Profiles
My Alternative CV - Lindsay Williams, marketing manager, Village Bakery
Who was your first teenage crush and why? Business studies teacher. Would like to say it was my favourite subject and it was my interest in the subject that did it, but I simply thought he was gorgeous! I was devastated when I found out he was...
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News
Morrisons appoints marketing director
Morrisons has confirmed its appointment of Prudential's UK marketing director Angus McIver to its board as group marketing and communications director - the company's first board-level marketing position. Although the retailer would not...
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Comment & Opinion
Stop wasting marketing spend. Learn to drive sales
a lot more effectively if companies analyse return on investment thoroughly and ensure sales teams follow the most effective strategiesLord Leverhulme, the founder of Lever Bros, famously remarked: "Half the money I spend on advertising...
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Profiles
My Alternative CV - Sarah Swainson, Bavaria’s UK marketing manager
What's your nickname? Squares. I'm sure this was a compliment from school days Who was your first teenage crush and why? Paul Young. Sadly, I saw him at a free concert years later and it spoiled the whole thing.
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News
My Alternative CV - Michael Cohen, marketing director, Whole Earth Organic 10/10
What's your nickname? The Eyebrow When was the first time you got drunk and what did you drink? I remember downing a whole bottle of the sweetest dessert wine imaginable in one go during a school trip to France... not a pretty sight!
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News
Kellogg's rethinks web marketing to children
Kellogg's is raising its commitment to healthier living by bringing out a healthy snack, axing two of its most child-friendly websites and introducing an on-pack cycling promotion. A Mini Breaks bagged snack is being launched under the...
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Profiles
My Alternative CV - Mariam Ridley, marketing manager, J Wray & Nephew
What's your nickname? Riddles. I like to think it's derived from my surname, not my presentation style. Who was your first teenage crush and why? Derek. He was tall, blond and worked in a record shop - when you're 14 there is nothing better. What...
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News
In Brief: Ward joins Spar; New marketing chief; Skillsmart patrons; Strathmore shake-up
Ward joins Spar Martha Ward has joined Spar in the new role of sales development and implementation manager. She was previously retail support manager at high street retailer Robert Dyas and has also worked for discounter Aldi as an area manager....
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Profiles
My Alternative CV - Stephanie Kean, Director of Sales and Marketing for the Serious Food Company
What's your nickname? Teffy (my sister couldn't pronounce her s's and it stuck) Who was your first teenage crush and why? The bad boy in school who sat across me in chemistry. I was the school frump and he teased me about my quilted anorak and blew...
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News
Wine trade told to find more marketing tools
The wine trade is "obsessed" with provenance and needs to find other ways to persuade consumers to pay more than £5 for a bottle, delegates at the London International Wine & Spirits Fair were told this week."Provenance might be a...
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Profiles
My Alternative CV - Susan Beetlestone, general marketing manage, United Co-operatives
What's your nickname? Beetlejuice - not sure what it is when my back is turned, though. Who was your first teenage crush and why? Stuart 'Woody' Wood of the Bay City Rollers. I've seen him recently - let's just say he's not worn well. When was the...
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News
My Favourite Things Ben Johnson, marketing director, The Grocery Company
What's your favourite restaurant? The Chilli Club Thai Restaurant in Lymm, Cheshire. Great, authentic food and a warm welcome for my kids.Do you prefer healthy food or junk food? I enjoy both but it's all about balance. Have you...
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News
Eat Natural in £1m marketing spend
Healthy snack bar producer Eat Natural has embarked on a £1m marketing campaign, its biggest brand support package to date. The activity, which includes advertising in consumer and trade press - a first for the company - kicks...
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News
Cadbury marketing stunt backfires
Cadbury Schweppes has apologised for a US marketing stunt which led to the closure of a US cemetery.
The firm had promoted its soft drink brand Dr Pepper by launching a gold coin treasure hunt in return for cash prizes. However, the hunt in… -
Profiles
My Favourite Things Debra Eddy, senior marketing manager, General Mills UK
What's your favourite restaurant and why? Auberge in Cobham, Surrey. The menu is French, the food is great quality and it's a relaxing place. Do you prefer healthy food or junk food? Healthy with the occasional lapse! Have you...
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Comment & Opinion
Retail micro-marketing: a cocktail for discrimination
The current Competition Com-mission inquiry into the grocery market is examining competition issues in three key areas. These are: retailers' behaviour towards suppliers, retail competition in local markets, and the planning regime and...
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News
My Favourite Things Caroline Clarke, marketing manager, Heinz Tomato Ketchup
What's your favourite restaurant and why? Rosa's in Westbourne Park, London. It can be relied on for classic dishes. Its fish pie is great. Do you prefer healthy food or junk food? Healthy food but I don't always have the will- power to...
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News
Solomons has new Waitrose marketing role
Waitrose has introduced a new director's role following the departure of marketing director Christian Cull. Supply chain director Tony Solomons will take on marketing responsibilities for Waitrose as the first-ever customer development...
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News
Condon takes marketing role at Tesco
James Condon, former head of global marketing for George at Asda, has joined Tesco as its new head of brand communications and trade planning. Condon joined Asda in September 2003 to take on the responsibility for marketing Asda's George...