All Marketing articles – Page 339
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My Favourite Things Kerri Palmer, marketing manager, Merchant Gourmet
What's your favourite restaurant? Yauatcha - it does the best dim sum in London.Do you prefer healthy food or junk food? Healthy, every time. But I do occasionally succumb to a giant chip sandwich.Have you ever sent back or...
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Jeremy Rockett marketing director, Gonzalez Byass UK
How did you get where you are today?By accident really! I had worked in the food industry in sales for a number of years. I joined a drinks company after a previous boss approached me. That company became First Drinks Brands a year later...
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Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
One of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be make or break for the soft drinks giant, whose Zero launch aims...
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Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
Zero understanding of how to tap into the male psycheOne of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be...
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Marketing guru rises at United Co-op
Patrick Allen, head of group marketing at United Co-operatives, is joining the management executive. Allen joined in May 2004 from running a consultancy. He introduced a corporate marketing department, which brought together the marketing...
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Marketing task for Evans at Ginsters
Ginsters has appointed Linda Evans as sales and marketing director.Evans joins Ginsters from Grampian Country Food Group, where she headed up the company's business unit for Sainsbury. She has wide experience in the food industry, having...
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Oak heads Halewood marketing
Alcoholic drinks producer and importer Halewood International has appointed Graham Oak to the new role of marketing director.He joins from drinks manufacturer Constellation Europe where his last role was senior vice president of...
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My Favourite Things James Bennett, group marketing controller, Discovery Foods
What's your favourite restaurant? Carluccio's in Windsor. Simple Italian food with plenty of flavour. It's informal and it has a deli.Do you prefer healthy food or junk food? Healthy, but it has to taste great. Of course I do wander...
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Marketing task for Evans at Ginsters
Ginsters has appointed Linda Evans as sales and marketing director.Evans joins Ginsters from Grampian Country Food Group, where she headed up the company's business unit for Sainsbury. She has wide experience in the food industry,...
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Marketing to children grows up
With restrictions on children's TV advertising looming, drinks companies are increasingly flagging health benefits and repositioning brands so they also appeal to an adult audience Soft drinks companies are big spenders on advertising...
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Mason’s UK marketing work passed to Brasher
Following weeks of speculation, Tesco has confirmed that its commercial and trading director Richard Brasher will succeed Tim Mason as the retailer’s director of UK marketing.Analysts put Brasher’s name straight to the top of a list of possible...
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McLearie to sharpen Bendicks’ marketing
Chocolate maker Bendicks has appointed George McLearie as trade marketing manager.McLearie joins from BSkyB where he was head of business partners, leading a commercial business unit. Prior to BSkyB, he held senior sales, marketing and...
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Carlsberg’s marketing to be driven by Britton
Carlsberg UK has promoted Darran Britton, brands director for ales and lagers, to the position of marketing director.In a new role, Britton will become a member of Carlsberg UK’s board of directors and will take responsibility for managing a...
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Allied Bakeries’ Sykes leaves marketing role
Jo Sykes, marketing director for Allied Bakeries, has moved on.A spokesman for Allied Bakeries confirmed that Sykes had left the company last week, adding that she had wanted to pursue other interests.Her departure, he said, had been a...
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Sherrington to bow out of SABMiller marketing role
Mark Sherrington, global marketing director for SABMiller, is leaving in August next year.A spokesman for SABMiller said that Sherrington had joined the group on a three-year contract. This had originally run until August this year, but had...
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Marketing restructured as Morgan goes to City
Rob Morgan, marketing director of Golden Wonder, has left the company. A spokesman said that Morgan had left to take up a consultancy role in the City.Morgan joined Golden Wonder in November 2003 and headed the consumer marketing programme....
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Marketing development task for Rhys-Williams
RHM has appointed Harriet Rhys-Williams to the newly created role of group marketing development director. She will be responsible for marketing development across RHM. Rhys-Williams has held several senior positions within RHM, including...
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In Profile: David Guest, marketing/commercial manager, Walkers shortbread
Former Sainsbury’s buyer David Guest is finding life very different on the supplier side of the fence in his new role as marketing and commercial manager for...
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Palmer takes up OMSCo marketing post
Organic milk co-op OMSCo has appointed Rosie Palmer to the newly created role of marketing manager. Palmer takes up her role with immediate effect and will be responsible for OMSCo’s marketing and technical strategies, as well as overseeing...
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Sleight now has a hand in Coca-Cola marketing
Coca-Cola GB has appointed Allied Domecq’s former marketing head, Cathryn Sleight, as its new marketing director.Sleight replaces Julia Goldin who moves up to the role of NPD director for Coca-Cola’s north-west Europe division.During her...