We’ve seen Anthony Joshua share the hard-hitting story of his youth in a previous ad for Lucozade Sport. Now the boxer has been allowed to show his fun side.

A series of ads see Joshua put to work for the brand, delivering bottles to a bemused c-store owner, pasting up giant ad posters, and unexpectedly popping up to advise shoppers to drink Lucozade Sport.

You’d probably drink from a puddle if the 6ft 5in heavyweight champ suggested it - but not because he’s intimidating; because he’s a delight. Convivial, enthusiastic and funny, he easily wins the affection of the people he meets, even those who don’t recognise him. And of course on the fitness front he’s a 10/10. It’s hard to imagine a better brand ambassador.