Proof if any more were needed that Halloween is now serious business in the UK comes in the form of Asda’s new ad, which tugs at the heartstrings in a manner we might expect at Christmas.

Asda introduces us to a family of werewolves. You’d think Halloween would be easy for them, but the young lad in the ad tells his mum he doesn’t want to be a werewolf this year. (That is, he doesn’t want to dress up as one - we can rule out an existential crisis. Probably.)

Still with me? Anyway, were-mum takes her boy to Asda, where he tries on an impressive range of outfits, deciding on… a combination of all of them. Which at Asda prices mum can afford, naturally. How nice to have our hearts warmed at this chilling time of year. Awooo!