“Hi, I’m Barry Scott!” Barry’s powerfully wooden performances as shoutsman for Cillit Bang are the stuff of ad legend.

But now the brand has turned to a more flexible ambassador. Dancer Daniel ‘Cloud’ Campos plays a mechanic tasked with cleaning up his workshop. Like an OCD Gene Kelly, he leaps and twirls the place to perfection - aided by some clever clothwork, a Flashdance soundtrack and a cupboardful of CB.

The dancing is magnificent, with some brilliant stunts mixed in with imaginative use of Campos’ skills - not forgetting plenty of emphasis on the power of the product. It all ends with a smart punchline and a witty ‘Almost Makes Cleaning Exciting’ strapline. A deliciously camp delight.