Bloo Flowers range

Jeyes has given its bathroom care range Bloo Flowers an overhaul with new fragrances and updated packaging.

The revamped range is rolling out today (1 July) featuring ‘English garden’-inspired scents rose & apple blossom, magnolia & orange and jasmine & violet, while the packaging has been updated to reflect the new fragrances. Hand-drawn images will replace the photograph-like pictures used previously.

“Not only does the Bloo Flowers range help keep bathrooms sparkling clean, it delivers a beautiful sensorial experience to our consumers and their guests via colour, foam and fine fragrance,” said marketing controller Mel Billows.

The changes are initially being rolled out across the brand’s toilet blocks and hanging rims followed by the wipes later this year.