Chivas Regal 2015 web

Pernod Ricard has unveiled a new look for Chivas Regal 12 Year Old.

Rolling out this month, the bottle features an embossed logo and the signatures of James and John Chivas, while the label has been given a ‘more vibrant’ look.

“The new design will reinforce the premium credentials of Chivas,” said Vicky Hoey, head of marketing for dark spirits at Pernod Ricard.

Sales of 12 Year Old have grown 12.1% year on year to £11.8m [Nielsen 52 w/e 19 September 2015].