Crabbie’s is to be an official partner of Scottish Rugby until the end of the 2017 season.
Beginning immediately, the agreement will see the alcoholic ginger beer brand with a sponsorship package and pouring rights at Edinburgh’s BT Murrayfield stadium. Crabbie’s will also benefit from sponsorship of the 1872 Scottish Cup trophy and branding rights at both the Edinburgh Rugby and Glasgow Warriors teams for the duration of the 2016/17 season.
“We are thrilled to become an official partner of Scottish Rugby. We’re very proud of our Scottish heritage and we are excited to bring the Crabbie’s brand to the devoted and passionate fan base” said Claire Kelly, marketing controller at brand owner Halewood International.
“The partnership gives Crabbie’s a new platform to showcase our product to consumers, both at home and internationally.”
Scottish Rugby’s head of marketing and sponsorship, Toni Blackhurst, added: “We are delighted to announce this partnership with a brand with so much heritage and history in Scotland. We believe this relationship will be a win-win in enhancing our match day offering for fans, and we look forward to a successful partnership.”