Alas, the Olympics is almost at an end! But there’s time for one last splash, from Nestlé.
It’s taken us to the pool for a spot of diving. As the plummy voiceover from Test Match Special’s Henry Blofeld (whose presence is a masterstroke) explains, our hero has decided “to take life from the high board”. On his slow-motion descent, we see an awestruck aerobics class, sunbathers - but most importantly his son, who sees him as a superhero. And what gave him the impetus? Why, Shredded Wheat, of course!
We don’t see him hit the water, but the way two bricks of the cereal messily splosh into a bowl of milk at the ad’s conclusion suggest dad’s no Tom Daley. Still… moderate difficulty, solid execution.