Parents will recognise the struggle. You spend ages making dinner to eat with your offspring… then face a real battle to get the ungrateful toads to the table.

Dolmio has visualised this struggle, with an emphasis on the ‘real battle’. In what might be a scene from Game of Thrones, parents and kids square up for an epic scrap - though violence is limited to the throwing of toys and tantrums as mums and dads attempt to round up their distracted progeny.

But then the parents play their trump card: a huge bowl of spaghetti bolognese. Peace breaks out as everyone tucks in.

The brand’s ‘no drama’ push still feels fresh, with some nice details highlighted despite the grander scale. A few kids might recognise that struggle, too.