As changes of pace go, Dolmio has gone big, replacing its borderline-offensive Italian stereotype puppet gang with… Bafta-winning actor Dominic West.

You might wonder why it’s hired a highly garlanded thesp when literally any normal human would be a game-changing improvement - but West is made to work. He plays a dad whose video-gaming sesh with his son is cut short by dinner time.

Dad responds with a stirring, US-accented monologue on the game’s high stakes: “our platoon needs us!”. It has genuine gravitas, but his wife undercuts it with an impeccably northern ‘spag bol anyone?’. ‘No drama’, reads the slogan.

It’s funny and fresh. But if you’re-a missing-a da puppets, don’t worry - they’ll stay on packs.