Welcome to GOAT Camp. No, it’s not a petting zoo filled with adorable billies and nannies, but a gigantic sports compound, apparently run by Gatorade at the behest of Lionel Messi, Serena Williams, Usain Bolt and Michael Jordan.

GOAT, of course, means ‘greatest of all time’. It’s a reductive way to understand sport, but a great way for Gatorade to show off its virtually peerless ambassadors. Anyway, GOAT Camp is a fun fantasy world for aspiring sporty types: we’re given the tour, during which Bolt signs t-shirts at light speed, Williams serves through a concrete wall and Messi does battle with an army of robot legs. (Jordan was otherwise engaged, presumably.)

Anyway, you can probably guess what keeps everyone hydrated. Inspiring, imaginative stuff.

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