Bottled water brand Highland Spring has unveiled Brave by Nature, a £5m campaign.
Running for six months, the push centres on a TV advert that will make its debut on 1 June. It depicts a commuter fantasising he is a James Bond-esque character. The clip will be supported by activity expected to reach around 72% of UK adults.
The drive comes as Highland Spring value sales are up 2.2% to £95.6m [IRI 52 w/e 31 December 2016].