Idris Elba is back with another instalment in Purdey’s #ThriveOn push. The gloomy, gritty monochrome visuals of last year’s ad remain - but the inspirational message has taken a light-hearted turn.
Previously Elba has been all about motivating people to follow their dreams (he was last seen helping a civilian qualify as a football coach), but now he’s doing some deliberately corny acting in a series of silly shorts.
Elba suggests office drones try something new, like yoga or a spot of home DJing, and demonstrates his ideas. It’s a nice way to add levity to the push, the ‘everything you need is inside’ message ties in nicely with a pack shot, and the timing of the ads (lunchtime, ‘3pm lull’, post-work) is clever, too.