Kerry Foods’ low-fat cheese brand LowLow has undergone a range revamp, with new “all natural” recipes and a “radical” pack redesign.
Rolling out this month, the relaunch will “dial up” the health credentials of the range, made using Irish semi-skimmed milk to deliver 33% less fat.
LowLow brand manager Jessica Hamilton said research had found consumers were “consciously choosing to purchase food that is naturally healthy”.
Kerry is also repositioning its LowLow Snack Packs to ‘Snack Bites’ to target on the go. “We will also be continuously updating our range with seasonal SKUs to cater for a variety of tastes and snacking missions.”