Fitness guru and former TOWIE star Lucy Mecklenburgh is fronting a push for British Lion eggs. Mecklenburgh will promote the benefits of eggs as part of a healthy lifestyle by highlighting recipes and healthy eating tips through traditional and digital media. TV chef Paul Merrett has created 12 ‘Main Meals in Minutes’ recipes for the campaign inspired by Mecklenburgh’s favourite ingredients, such as Green Eggy Breakfast on Rye, and Avocado Egg Cups. All will feature on a relaunched eggrecipes.co.uk website, while this year will also see the launch of an Egg Recipes Pinterest page.
“Lucy is not only a big egg fan, she’s a star with a huge following who is well known for her active, healthy lifestyle so she’s a great fit for our campaign,” said British Egg Industry Council chairman Andrew Joret. “We expect that she’ll make a big impact by helping to reinforce the benefits of eating eggs.”