Morrisons has launched its latest Chistmas ad, featuring a track from pop star Dua Lipa.
The new ad, which launches this week, is soundtracked by her song ‘Levitating’.
The ad features a nurse arriving home from her shift to enjoy Christmas with her famiy, as well as a delivery driver switching on his radio as Lipa’s track plays in the background.
The Morrisons ad will also feature before the pop star’s online streaming event Studio 2054, on 27 November.
Shot live in a warehouse location ‘Studio 2054’ will feature Lipa perform in custom-built sets accompanied by a cast of musicians, dancers, skaters, aerialists, acrobats and surprise star guests.
Morrisons customers will be able to access the event with a discount code to be promoted via the retailer’s social media channels.
“This is a feel-good campaign with Dua Lipa’s upbeat music providing the backing track to our customers’ Christmas,” said Morrisons marketing director Alex Rogerson.
“It’s been a difficult year for customers and colleagues so we want to do our bit to make Christmas special for them.”
No comments yet