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The promotion will be on breaded chicken products at participating retailers, including Ocado, Asda, Sainsbury’s and others

Moy Park has launched a World Cup-themed on pack-promotion, offering the chance to win football-related prizes. 

The ‘Scan to Score’ push – backed by digital, OOH, POS and sampling activity – can be founded across Moy Park’s branded breaded chicken lineup.

Shoppers of retailers including Ocado, Asda and Sainsbury’s can enter through a ‘peel to reveal’ sticker, where they will find a QR code linked to an online entry form.

Prizes include a PS5 with a bundle of Fifa games, football shirts, footballs and cash. Winners will be chosen at random throughout the promotional period, which will end on 18 December – the day of the World Cup Final.

“Our breaded chicken products are crowd-pleasers when it comes to hosting a festive gathering or sitting down to watch the football,” said Ellen Wright, senior brand marketing manager at Moy Park.

The chicken range had “something to suit everyone, from our ultimate garlic kiev to tempura mini fillets, buttermilk burger and chicken wings – perfect for a family feast ahead of a big game” she added. “It’s great to be able to give our consumers a chance to win some fantastic prizes, while driving sales for our retail partners.”