Nisa is promoting its Heritage own-label range with a series of six 3D designs on the side of its new 68-strong delivery fleet.
The adverts will promote key lines and product groups, including cereals, popcorn, coffee, fresh produce and burgers. There is also a generic advert showcasing a variety of Heritage products.
A social media campaign has also been launched, which encourages consumers to look out for the Heritage-branded lorries. It is asking consumers to tweet a photo with #ISpyHeritage or load an image on to Facebook followed by details of where the vehicle was seen. The competition is also being promoted via the Nisa consumer website - www.nisalocally.co.uk.
“We’re really proud of our Heritage own-label range and so it is fitting that we now have such fantastic, standout lorry-side advertising to help get the message out about the quality of the products and the fun we have creating them,” said Nisa Heritage brand manager Erin May.
“The Heritage range is one of Nisa’s key USPs, offering a three-tier own-label solution, which is suitable for both symbol retailers and those trading through Nisa’s independent and specialist business unit. We hope 2016 will prove a successful year for Heritage, with a big push to drive brand awareness and sales.”
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