Pladis is to make a £1.3m festive investment for its McVitie’s, Jacob’s and Carr’s brands, bringing them together under the strapline “Merry Biscuits, everyone”.
The push will involve an on-pack promotion, an immersive in-store experience for shoppers, and seasonal point of sale across grocery, independent and convenience channels. Consumers will be offered the chance to win a trip to Lapland or one of thousands of family days.
New products for Christmas will include McVitie’s White Chocolate Digestives Nibbles, biscuit balls coated in white chocolate (rsp: £1.99/120g), the McVitie’s Milk Chocolate Digestives Postbox Tin (rsp: £10/400g) and McVitie’s Moments, a selection of biscuits in a 400g box (rsp: £10).
Carr’s Batons, the brand’s first NPD in several years, to tap the premium snacking sector, will be available in three variants: Cheddar & Onion, Tomato, Emmental & Herb and Rosemary & Sea Salt (rsp: £1.49/100g). Jacob’s will launch a Cracker Crisps Sour Cream & Chive Caddy (rsp: £3.49/230g).
Hena Chandarana, UK trade communications controller at Pladis, said: “We’re really excited about this year’s campaign for McVitie’s and Jacob’s – our biggest and most integrated yet.
“Pladis is home to some of the nation’s best loved brands and what we’ve done this year is dial up the role our biscuits and snacks play during the festive season, reminding shoppers that it just wouldn’t be Christmas without them.”