Word has it that social distancing in the entertainment industry means film and TV fans should buckle up for a glut of dramas set in space and underwater – while animations will also see a surge in production.

Perhaps this will be reflected in the advertising world. While space and sea are somewhat beyond the remit of most food and drink brands, they do have access to computers.

Hence Propercorn’s handsome little animation. It features a collection of kernels set against different-coloured backgrounds. A percussive, popping soundtrack sees them burst into life, form themselves into patterns and pour into brightly coloured bags. Flavours and calorie counts loom large on packs, before the soundtrack’s vocal spells out the ‘popcorn done properly’ slogan. Simple and effective.