Thatchers is looking to boost the visibility of its premium Katy cider brand with a spring campaign.

It will see six-sheet and digital panels roll out nationwide, accompanied by coupons, in-store sampling and advertising in retailers’ publications.

The push, from 26 March to 6 May, would achieve around 55 million views, predicted Thatchers head of off-trade James Kennedy, “bringing Katy to the front of mind with consumers”.