Tyrrell's ad

Tyrrells is rolling out its first nationwide out-of-home advertising campaign, following a trial around the South East in December.

Appearing from today (18 July), posters aim to put the premium crisp brand at the heart of informal gatherings, using the slogan ‘Life’s a Shindig’.

Three creatives feature calls to action such as ‘Amuse your guest’s bouche’ to reflect Tyrrells’ ‘eccentric, English personality’. They will be displayed until 31 July as roadside six-sheets at 5,000 sites, high-impact digital sites in key cities, and digital six-sheets close to point of purchase at 400 sites.

The drive will be supported by consumer experiential activity at seven consumer events including the Battle Proms picnic concerts.

The move comes after last year’s test campaign performed “extremely well” on short-term sales uplift, recall, branding and key messaging, claimed the brand’s marketing manager Ruth Irving.

“A national rollout was the inevitable next step,” she added. “The brand is growing exponentially both in the UK and internationally. Key to further growth is brand differentiation and top-of-mind awareness.”

In May, Tyrrells made its first European acquisition when it bought German organic crisp maker Aroma Snacks for an undisclosed sum, just eight months after snapping up Australian organic snacks company Yarra Valley Snack Foods, its first international acquisition.