Treasury Wine Estates has signed a multi-year marketing deal with Manchester City to make Wolf Blass the football club’s official wine partner in Asia, the Middle East, Africa and Mexico.
The tie-up - reaching 240 million MCFC fans - will include store promotions, merchandising, giveaways, and social media. Wolf Blass recently signed sponsorship agreements with the National Basketball Association in China and baseball organisations in Japan and Korea.
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